Before its ignoble end, the Monte Carlo Las Vegas is not known for its… um… sophistication. Unlike its more upscale namesake, the Monte Carlo needed to prove to its would be customers that it was an accessible slice of luxury Vegas despite its aging carpet. We shot this campaign on site at the property with famed photographer Nadav Kander with cheeky faux-netic headlines to bring this concept of unpretentious luxury to life. You wouldn’t believe the kinds of people you see walking out the elevator at 7am on a random Thursday morning in Las Vegas through the midst of our photoshoot.