PopSockets
Pop that pops. Born on Instagram and raised on TikTok, Popsockets were a familiar feature on the phones of Bella and Gigi Hadid, Serena Williams, Kristen Bell, and myriad other celebrity influencers. Popsockets exponential growth was fueled by a never-ending stream of new styles and products, introduced almost exclusively via social media and email. Each piece of PopSockets social content was a miniature product-driven ad. I ran a small creative team that concepted and produced thousands of these each year. The team also produced global integrated advertising campaigns consisting of TV, OOH, social and email. Spots were music driven and versioned into 7 languages to serve PopSockets EMEA, LATAM and APAC markets.
Agency: PopSockets in-house; CMO: Becky Gebhardt; CCO: John Kieselhorst; VP, Brand Design: Justin Fuller; CD: Sonya Ghori, Jess Voight; CW: Brett Shea, Jeff Schuller; AD: Erika Liberato, George Bangs, Swapnil Joshi; Packaging Engineers: Mary LaMacchia, Christina Holmes; Studio: Charlyn Erickson, German Murillo, Ahn Truong; Photography: Jenna Gang, Colors Collective, Angela Kohler, Jimmy Marbles, Joe Friend, Brooks Freehill, Sonya Ghori, Swapnil Joshi; Illustrators: Mike Perry, Craig&Karl, Dan Lehman; Executive Producer: Molly Schaaf, Julie Vosburgh; Producer: Alex Sheridan