Irreverent Tea™

Functional Tea for a Dysfunctional World™. In 2020, in the thick of a global pandemic, my partner Darcie and I embarked on the creation of our first ever product: a line of functional teas made for a world that was clearly not functioning well anymore. Each product was designed to create cultural discussion around a specific topic, from the colonial heritage of tea production (ie. Earl), to rampant Botox use (Notox™), to themes of individual and societal “awakening” (Awoke™). Our social feed and Amazon store carried these healthily subversive messages. Part tea, part social commentary.

Client: Irreverent Tea LLC; Creative Directors: John Kieselhorst, Darcie Shively; Packaging Design + Illustration: John Kieselhorst; CW: Carl, Brett Shea, Darcie Shively; Website design/code: George Bangs; Photography: Brooks Freehill

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